Best selling author Deepak Chopra and yoga instructor Rodney Yee to be featured on V CAST Video channel

Feb 10, 2007 15:11 GMT  ·  By

Verizon Wireless and LIME, a multi-platform brand dedicated to a healthier and more balanced lifestyle, announced the addition of a new mobile video channel, called "LIME: Healthy Living With A Twist", on the new V CAST Video channel.

The new channel will give Verizon Wireless' customers access to video segments from the best selling author Deepak Chopra, yoga instructor Rodney Yee and more healthy living content on V CAST-enabled phones. "LIME: Healthy Living With A Twist" offers users some of LIME's flagship programming and features key talent and segments from LIME's health and wellness series, "Mind, Body and Soul." V CAST Video segments on LIME will range between one and eight minutes in length.

"We are extremely excited about our relationship with Verizon Wireless, the first true wireless broadband consumer multimedia service in the country," said C.J. Kettler, Founder and CEO, LIME. "Our goal is to provide more control and convenience for our users to access LIME's programming. With the exponential growth of the mobile video marketplace and the increased number of users accessing content through their phones, we are taking another leap forward in giving our consumers true on-demand access to healthy living programming content."

Users can access LIME, Healthy Living With A Twist, on select V CAST-enabled phones. Customers can check out V CAST whenever they want for $3 for a 24-hour use subscription or can sign up for the $15 V CAST VPak monthly subscription. Customers get unlimited basic video - including "LIME: Healthy Living With A Twist" - but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.