14 DAY TRIAL // Verizon Wireless announced today that select customers will be able to unlock some of the secrets of the story behind the upcoming sci-fi action film "Inception," opening on Friday, July 16, and directed by Christopher Nolan. This will be possible thanks to a number of custom, technology-driven extensions present in the film.
Verizon Wireless customers who own a DROID by Motorola or DROID Incredible by HTC can text "WAKEUP" to 5500 to receive a link to download the Mind Crime Prevention application. This free software provides access to exclusive film information, video content and images, artwork, and music, along with movie show times at nearby theaters. The applications also features social networking services compatibility, as fans will be able to interact with one another and insert themselves into a scene from the movie.
"Millions of consumers look forward to the summer movie season, and we know that the anticipation for 'Inception' has been building for many months," said Suzy Deering, executive director of media and sponsorships at Verizon Wireless. "Through our partnership with this film, we are proud to provide our customers with an exclusive and truly interactive 'Inception' experience. Verizon Wireless is excited to be able to give our customers tools that allow them to enhance their passion for the films they love with the technology that they depend on every day."
To help raise the hype about the movie, the filmmakers also launched "Inception: Mind Crime" game, which is available in a mobile version exclusively to Verizon Wireless customers with select smartphones. The game can be downloaded on DROID by Motorola and DROID Incredible by HTC smartphones by clicking "Play Inception Mind Crime" on the home screen of the Mind Crime Prevention app or by accessing it directly from Android Market.
The film's producer, Emma Thomas, said, "Verizon Wireless is providing breakthrough ways for audiences to connect with 'Inception' weeks before it comes to theaters. The way in which they are leveraging today's technology to put a part of the moviegoing experience in the palm of your hand is very exciting."