14 DAY TRIAL // During CTIA Wireless, Adobe has named Verizon Wireless its exclusive wireless carrier launch partner in North America for Adobe's new mobile apps. The company also announced that Verizon will be the first to bring Adobe FlashCast based data services to its mobile subscribers during the second half of this year.
FlashCast technology enables personalized, intuitive data services through a new generation of Adobe Flash Player compatible mobile applications that are called channels. It will allow users to enjoy up-to-the-minute always-on channels offering various information including news, sports, entertainment, music and others. The branded user interface was designed as to differentiate itself from others and to drive customer loyalty to higher standards.
"By being the first North American carrier to bring FlashCast to market, Verizon Wireless is once again innovating in a way that will lead toward a more personalized and engaging mobile experience across handsets," said Al Ramadan, senior vice president, Mobile and Device Solutions Business Unit at Adobe. "For the first time mobile users will be able to quickly and easily engage with the latest information they care about, without the challenges and limitations of today's "click and wait" data services."
The wireless carrier's FlashCast service is expected to include several basic and premium channels available for a variety of mobile phones. Existing FlashCast deployments include Japanese mobile operator NTT DoCoMo's i-channel, that just passed the 10 million subscriber mark in as little as 18 months after the launch.
Verizon Wireless subscribers are expected to get channels from premier content providers and leading media brands in the near future. They'll be provided with "an even more engaging experience including bold animation and new, compelling information and entertainment channels in an engaging user interface," said John Stratton, executive vice president and chief marketing officer for Verizon.