14 DAY TRIAL // Mobile phone carrier Verizon Wireless recently announced that its users could enjoy one-click access to product information such as application downloads, consumer reviews and more, through a new software solution available for a free download on more than 30 devices, namely ScanLife. The new app comes from Scanbuy, Inc. and was designed so as to offer easy access to information through the use of camera phones by taking pictures or scanning bar codes of products.
According to the wireless carrier, the new application is able to read two-dimensional barcodes that can be found in magazines and outdoor advertising. Moreover, its features enable Verizon customers to: - View product details and user reviews while shopping in a store - Request coupon offers from magazines and other traditional forms of marketing - Launch audio tours on their phones from kiosks in cities such as San Francisco and other major cities - Connect business cards to contact information or social networking profiles. The ScanLife software solution can read all major two-dimensional code formats, including Datamatrix, EZcode and QR codes. At the same time, Verizon notes that most of its handsets that come with auto focus photo snappers should be able to read one-dimensional barcodes like UPC, ISBN, EAN, which are present on most product packaging. This way, users can access various info on products, including price tags, specs, reviews and more, so that their shopping experience is enhanced.
“ScanLife gives our customers a quick link right from their wireless phones to valuable content, including new apps and offers,” said Richard Williams, executive director, digital media for Verizon Wireless. “It’s another great way customers can use their mobile phones to get the apps they want as well as an effective way to integrate the mobile phone with traditional media.”
The ScanLife Code Management Platform, which is available here, enables any business or individual to create two-dimensional barcodes, or to register an existing one. Business customers can use the system by paying a flat fee, while individuals can access it for free. Verizon Wireless customers can download the ScanLife application for free, accessing www.getscanlife.com on their devices’ browsers.
“Today we’re taking a big step in taking mobile barcode technology to the mainstream public, and we expect it to help drive the entire industry forward,” said Jonathan Bulkeley, chief executive officer of Scanbuy. “There is no doubt that there is an enormous value in this technology for both consumers and businesses – the potential is unlimited.”