14 DAY TRIAL // Twitter is growing at a healthy pace, at least according to the company, though it’s not seeing the huge infusion of users it once did. The latest comScore numbers confirm that the site is getting bigger, it has more than double the number of visitors it did last year, with several international markets leading the pack.
ComScore found that Twitter’s audience grew by 109 percent in June, year-over-year. In total, 93 million people all over the world visited Twitter in June.
Visitor numbers for Twitter always come with a caveat, analytics companies only measure or estimate Twitter.com’s audience. However, a lot of people visit the site through mobile or desktop apps, so the numbers are not relevant for the entire audience.
Twitter says that close to 200 million use the service each month, though it only has a little over 100 million registered users visiting monthly.
The numbers are interesting though since they provide an analysis on what countries are the biggest Twitter users. Indonesia has some of the most avid Twitterers, with 20.8 percent of the internet users in the country visiting the site.
Brazil follows in terms of Twitter adoption and then Venezuela. The latter is a rather new addition as the service exploded in popularity after Venezuelan president Hugo Chavez started using Twitter to connect with his people and spread his message.
“An analysis of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 million users. Asia Pacific ranked as the second-fastest growing region, climbing 243 percent to 25.1 million visitors,” comScore reported.
“The Middle-East Africa jumped 142 percent to 5 million visitors, while Europe soared 106 percent to 22.5 million visitors. North America, where Twitter has reached a higher maturity level than other regions, saw a growth of 22 percent to nearly 25 million visitors in June,” comScore added.