Bing is giving fans of the Glee show a chance to vote their favorite contestants in The Glee Project.
Microsoft pointed users to the Bing Fan Favorite page on www.oxygen.com/fanfavorite in order to select their favorite next star of Glee.
Launched last week, this series of The Glee Project focuses on 12 contenders which were selected out of as many as 40,000 people who tried out.
The Bing Fan Favorite page “features information about each contender, a voting poll, live leader board, and easy sharing on social networks. If you’re looking for inspiration to help make your decision, you can check Bing directly from the site,” a member of the Bing team stated.
“You can vote and decide your favorite and the winner will be announced around The Glee Project finale. The winning cast member will receive $10K and a live performance at the end of the season.”
The winner of Oxygen’s The Glee will be featured in a number of episodes in the third series of Glee via a guest-starring role.
At the same time, the collaboration between Bing and Oxygen goes beyond The Glee Project.
“Each episode of The Glee Project will also feature a weekly custom segment highlighting Bing, where viewers will get the chance to see more inside stories and scenes from the show. The segments will focus on key decisions being made each week,” the Bing team member stated.
Microsoft has made consistent efforts to associate Bing with brands that are immensely successful, especially among teenagers, such as Angry Birds, and now Glee. Obviously, this is part of the company’s efforts to get people to do more binging and less googling.
“The groups of friends on Glee are constantly making decisions together. In that spirit, Bing recently premiered a video showcasing Glee star Matthew Morrison. The video highlights big decisions in Morrison’s life and how his friends helped him make decide on which path to take. Bing’s social search features are interwoven to demonstrate how you can make better decisions with your friends on Bing,” the Bing team representative said.