14 DAY TRIAL // Many users that are registered for Google AdWords are having problems with the keywords they select, because they don't choose the most important ones.
Google Groups reported many complaints about this fact and, because Google is a company that wants to have satisfied customers, they created a tool to help users.
"The Keyword Tool allows you to build extensive, relevant keyword lists from one easy, simple interface. Generate keyword lists, review traffic estimations for existing and new keywords, and add your keywords directly into your Ad Groups from the same page.
You can combine the relevant keywords you get with one another or with your existing keywords to make them more specific. Or, use the 'Possible negative keywords' view to see negative keywords that might work for your campaign," Google said.
The company also mentions that they do not guarantee you'll succeed with the keywords they provide. "Please note that we cannot guarantee that these keywords will improve your campaign performance.
We also reserve the right to disapprove any new keywords you add. Keep in mind that you alone are responsible for the keywords you select and for making sure that your use of the keywords does not violate any applicable laws, including any applicable trademark laws," Google sustained.
For example, I decided to look for the term "software" that is related to Softpedia. After I pressed the "Get More Keywords" button, I was able to see the first words that were "software engineering, software development, palm software and software downloads."
The tool also allows you to type the address of your site and, after a powerful analyze, you'll get the keywords that are matching with your webpage. For www.softpedia.com, I received the following keywords: "software, latest software, mobile software and download programs."