14 DAY TRIAL // Groopti is keen on revolutionizing the furniture market, by launching products with an amazing design, an increased functionality and a minimal carbon footprint.
One of the most recent members of the family of cardboard-based products is the 'Urban Tree,' a spectacular coat stand, perfect for every eco-conscious household.
The item is up to 90% made of colorful recycled corrugated cardboard. Apart from being eco-friendly and practical, it is also easy to install and does not involve the usage of tools or glues.
The most impressive fact is that its manufacturing process involves a green UV printing technique, coloring the trees while requiring considerably less energy than any other operations of this kind.
To avoid wasting money and materials, Groopti starts producing these coat stands on demand, drawing up a smart business strategy.
All in all, the company has got it all figured out to introduce fabulous, affordable pieces of furniture, like the Urban Tree or the Conflicted Corrugation chair, signed by Jessica Bogart, that will definitely capture the attention of every earth-friendly design enthusiast.