Adobe has announced a sneaky (but legit) switcher program for unsatisfied buyers of Apple’s Final Cut Pro X video editing software, enticing them to go the Creative Suite way.
In a formal announcement issued today, Adobe Systems Incorporated introduced “an upgrade program for video professionals who have purchased any version of Apple Final Cut Pro or Avid Media Composer and want to switch to industry-leading professional video tools by Adobe—Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5.”
Interested parties will be saving 50 percent on their purchase of Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5.
Eligible Adobe suite and point product customers also qualify for the program, said the Flash makers.
“We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,” said Jim Guerard, general manager and vice president of professional video and audio, Adobe.
“At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros,” added Guerard.
Softpedia readers should already be aware of the controversy
surrounding Apple’s newly launched Final Cut Pro X.
Although Apple worked hard to push this update out the door, not too many post production experts seem thrilled with it.
This is exactly who Adobe is now addressing through its switcher program.
For information on eligibility requirements for the switcher program, Adobe has set up this page www.adobe.com/products/premiere/switch.
The program ends September 30, 2011, so if you’re one of those people who makes a living off video editing, perhaps you should give it a look.