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Updated MacBooks: No Apple Remote Included

Hope multi-touch eases the pain once you open the box

By Filip Truta, Apple News Editor

27th of February 2008, 11:08 GMT

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Well, what do you know? In upgrading its lineup of MacBooks, Apple has forgotten to throw in the Apple Remote, previously found inside the box with every bought MacBook/MacBook Pro. The remote is now optional, as with the company's latest introduced laptop, the ultra-thin MacBook Air.

"Looking at the 'What's In The Box' contents for the new MacBooks
(Penryn), the Apple Remote is no longer included in the contents. Further, the $19 Apple Remote now shows up as an option in the Configure To Order listing," posts Mark on Apple Discussions. "Hopefully, this is a mistake! Surely Apple isn't so cheap as to not include the remote?!"

Well, Mark, as much as we hate that Apple pulled the fast one on MacBook fans, that $19 remote would have cost Apple quite a bit of cash. Think about it. Guys over at the Cupertino labs struggled to upgrade whatever they could with the MacBook and MacBook Pro, but still remain faithful to the original pricing.

The Pro, for instance, sports the elusive Intel (Penryn) processor, a bigger hard drive, more RAM, and a bunch of added features. The 15-inch display, 2.4GHz processor and 200GB hard disk model sounds much better with the same $1,999 price tag, wouldn't you say?

Still, that's no excuse for Apple not to say anything about the lacking remote, mentioning it loud and clear in a report or something. Suppose someone goes to the store with "updated MacBook" in mind, knowing that the remote is included. That guy feels like crap an hour later when he gets home and opens up the box to see a missing Apple remote. Hey wait, that's you!

Furthermore, considering the improvements with Front Row, it's even more of a mystery why Apple decided to exclude the remote, but again, it probably all comes down to the costs.

TAGS:

MacBook | MacBook Pro | Apple remote | movie | bluetooth
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Comment #1 by: someonespecial on 17 Oct 2008, 05:11 GMT reply to this comment

It's all about margins. The updated macbookpros may not sound expensive at 1999 when half the power and storage was the same price the day before but remember apple does not update its prices for a few months, sometimes years (look at the mini, same price, 3 year old technology) and the margins come in. For instance, it costs 2000 to make a 15" macbook pro in october 2007. The technology increases and the price decreases (as with all technology) and what do we have? a new macbook pro in 2008 with better stuff at the same price. If they make it where it comes out even at launch of the product (meaning no profit) that means that as time passes, the margin gets bigger and bigger until they're making 20-30% off margins of pure profit - I would like to know how much it costs apple to manufacture their laptops the day before launching a new line. I would bet that maccbookpro costs 1500 to make - still selling at 2000 and average joe doesn't know there's another one coming. The lack of remotes is ridiculous but it didn't start with apple - it's called nickel and dime because it's a tried and true way of doing stuff. 19 is nothing but if you need adapters and software and all that good stuff (or bad if you're buying Office) then yea it can add up and it gets annoying.

I say boo all the companies for nickel and diming us and boo apple for doing it too - that's no way to think different(ly)


Comment #2 by: Mikal on 03 Feb 2009, 04:40 GMT reply to this comment

I recently purchased a MacBook Pro (prior version, not the new unibody model) and was both shocked and slightly irritated that the Apple Remote was not included.

I managed to sell my previous MacBook along with its included remote, foolishly thinking a new remote would be included with the MacBook Pro. Unfortunately for me, it was not!

In the end, spending $20 on a new remote is not much, but it is still a little annoying nonetheless.

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