Unusual Vehicle Entirely Covered in Grocery Travels Across Britain

Tesco has created the customized car to promote its new discount program

By on March 13th, 2014 19:36 GMT

Tesco has recently announced the launch of a new initiative called “Clubcard Fuel Save” designed to help customers save money on fuel. As part of this new program, the company has created a customized car entirely covered in food.

You may easily mistake it for a shopping trolley, as it is adorned with common supermarket products, like biscuits, bananas, cheese and many more. A wheel of Camembert serves as its petrol cap.

The bespoke vehicle will travel across the country promoting the new discount program launched by the company. It will be driven by customer Jane Jeffrey.

Daily Mail informs that the amazing design of the car has been created by animator, director and writer Anthony Farquhar-Smith. He used Tesco stock exclusively and the result of his work resembles an enormous shopping trolley, but is in fact a functioning vehicle.

As you can see in the photos below, the creative designer used desk lamps as wind mirrors, floor mops as windscreen wipers, mixing bowls as headlights and spatula as an aerial. The passenger seats are actually kitchen chairs and duvets, while the hub caps are made out of pizza trays and cutlery.

“Using every day shopping to create a car was really fun and creatively challenging. It was important to keep the character of the car in the Clubcard Fuel Save adverts, while representing the vast range of products in store, from groceries and kitchen products to clothing and toys,” Farquhar-Smith said.

The “Clubcard Fuel Save” scheme allows customers to save up to 20 pence ($0.33/€0.24) off a liter of fuel, by shopping with their Clubcard.

“By introducing Clubcard Fuel Save, we can do our bit to make everyday life easier. Nearly three in four users who took part in the trial said the savings we’re offering would make a big difference to their budgets. We’re delighted to be rolling this out nationally,” Tesco managing director Chris Bush said.

A new research has revealed that 46 per cent of the nation aren't visiting their friends and family due to high fuel prices. What's more, one in five people (17 per cent) have to cut back on food so that they can afford to buy fuel.

This new initiative, which runs until September 30, offers a 2 pence ($0.03/€0.02) fuel discount for every £50 ($83/€60) spent across a month both in store and online, but customers don’t have to spend the money all at once. The scheme does not rely on paper vouchers, as the Clubcard tracks the purchases.

Photo Gallery (5 Images)

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Car covered in food is seen on Great Britain's streets
5 photos
   Car covered in food is seen on Great Britain's streets