Unique Wii U Features Are Hard to Promote, Says ZombiU Developer

Gamers need to actually play with the device to discover it

Despite the fact that ZombiU was specifically created in order to show off the new features of the Wii U home console from Nintendo, the development team working on the game has found it hard to communicate to the player base how innovative they are.

Xavier Poix, the managing director of the studio that created ZombiU, tells Gamespot that, “ZombiU was designed to be a game for core players launching with a new Nintendo console. We should have communicated better in this respect to let people know what kind of experience to expect. It wasn’t obvious enough that there would be a new controller and new gameplay and a new skill set to develop.”

The executive believes that the Wii U is a good gaming console, but that players can only understand its unique nature by actually spending time with the device.

Poiz adds, “It’s different from the Wii, where seeing was believing. With the Wii U, people really need to experience it. The whole idea of the asymmetrical gameplay and using two screens to do two very different things is not simple to explain to people.”

Nintendo also failed to properly show gamers how unique the Wii U was before launch, when it focused on the new GamePad controller rather than showing people actually playing with the new hardware.

ZombiU was widely praised for the way it used the touch screen controller in order to enhance the player experience, forcing gamers to become vulnerable while searching for an item in their backpack, for example.

The game was also challenging and many fans compared the undead-powered experience to that offered by Dark Souls.

Ubisoft has suggested that it might create more video games set in the ZombiU universe as long as it finds innovative new ways of using the Wii U hardware.

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