While there are certain ultrabooks selling for $699 / 699 Euro (Samsung Series 5 comes to mind), most don't, and it won't be until next year, when Haswell arrives, that $699 will become a standard.
5mm hard disk drives
from Western Digital and SSHDs (solid-state hybrid drives
) from Seagate will help in that endeavor.
Right now, though, we are more concerned with the near future.
According to Intel, this type of ultrathin mobile personal computer will ship, during the fourth quarter of 2012 (the holiday season as it were), for under $750, or 579-750 Euro in Europe.
Given their traits
, we suppose it is a good enough step forward, though we doubt it will be enough to buoy sales all that much.
HP, Acer, Sony, Toshiba, Dell and ASUS are currently selling sub-$750 ultrabooks
in the US.