There are plenty of ultrabooks that still sell for over $1,000 / 1,000 Euro, but there are at least a few models that actually approach the coveted “sweet spot.”
Laptop makers, as well as Intel (as the company that invented the product type), have been promising cheaper models for years.
Now, there are still very few affordable ultrabooks, and the word is used loosely, but at least there are some sub-$750 / 750 Euro models.
Prospective buyers from the mid-range market will, of course, have to avoid things like the Dell XPS 13 Developer Edition, which costs $1,449 / 1,105-1,449 Euro and runs Linux instead of Windows.
Those able, or willing, to spend just the barest amount on a laptop might want to look at netbooks instead. ASUS was trying its hand at them, last we heard.