Ultrabooks have turned out to be a disappointment, marketing-wise, one that Intel and its partners haven't managed to redeem even after over a year of constant effort. One analysts firm thinks it might still happen though.
DRAMeXchange, a research division of TrendForce, believes that, if Intel remains as relentless as it is now, it could succeed in pushing ultrabooks into achieving a 30% share of the notebook market.
The cost reduction is the main factor in this projection. With SSDs, displays and cases becoming less expensive, ultrabooks will finally sell for $699 / 699 Euro.
This year, the ultra-thin mobile PCs are expected to account for 17% of all mobile personal computer sales, which really isn't much, especially after all the clamor Intel has stirred.
All this fits with how analysts reduced the shipment projection by around half
, back in early October 2012.