14 DAY TRIAL // Ultrabooks have turned out to be a disappointment, marketing-wise, one that Intel and its partners haven't managed to redeem even after over a year of constant effort. One analysts firm thinks it might still happen though.
DRAMeXchange, a research division of TrendForce, believes that, if Intel remains as relentless as it is now, it could succeed in pushing ultrabooks into achieving a 30% share of the notebook market.
The cost reduction is the main factor in this projection. With SSDs, displays and cases becoming less expensive, ultrabooks will finally sell for $699 / 699 Euro.
This year, the ultra-thin mobile PCs are expected to account for 17% of all mobile personal computer sales, which really isn't much, especially after all the clamor Intel has stirred.
All this fits with how analysts reduced the shipment projection by around half, back in early October 2012.