The company has pledged to improve its services and games for PC users

Aug 19, 2014 14:59 GMT  ·  By

Ubisoft is determined to win over dissatisfied PC gamers, whom it alienated in the past due to many questionable decisions and statements.

With its stance on annoying DRM, insistence on shoving the pesky and dysfunctional uPlay down PC gamers' throat and many problematic console ports, Ubisoft isn't going to win any PC-friendly awards any time soon, but the company is apparently committed to improving support for the platform.

"We recognize the importance and needs of PC gamers, and want to continue to improve how we create and support games for PC," European boss Alain Corre told MCV at Gamescom 2014.

Corre already pointed out the fact that Ubisoft made some impressive progress when it comes to catering to its PC audience.

"As a percentage of our business, PC grew last year, from 11 per cent in 2012/13 to 15 per cent in 2013/14, which is an indication of the progress we're making," he stated.

Some of the ways through which Ubisoft is looking to make amends is introducing one-time activation for its PC games, further listening to feedback from fans, as well as simultaneous release dates across all platforms, starting with Far Cry 4, which the company believes are enough to improve its PC game.

"Finally, we are committed to improving the optimisation of our games for each platform on which they're released – including PC," Corre concluded.

The final point is most likely the one that PC game enthusiasts will rally behind the most, as the company's latest AAA action adventure title, Watch Dogs, is notorious for its many issues on the PC platform.