Do Not Track has had a rough ride until now and it's not getting any easier. Initially introduced as a voluntary means of enabling users to opt out of online tracking, the technology has been mired in conflict.
While there were some moves to put something like Do Not Track into law, the advertising industry argued that it could self-regulate.
But progress has been mostly non-existent, thanks in large part to Microsoft's decision to not respect the Do Not Track specifications and implement the feature in a non-standard.
Now, it seems that politicians looking for an easy target have waited enough and a couple of senators are now pushing for legislation to allow users to opt out of tracking.
Senators Jay Rockfeller and Richard Blumenthal are backing
a new bill, the Do Not Track Online Act, which would force US online advertisers to offer a means of opting out.