UK’s EE Goes Official with LTE Pricing

The company will make its new service available in 10 cities on October 30

Today, UK wireless carrier EE officially announced the pricing of its 4G LTE services, which should become available starting with the end of October.

Starting with Tuesday, October 30, mobile phone users in the UK will be able to take advantage of the fast data transfer speeds that EE's 4G LTE has to offer, which are typically five times faster than those available on 3G networks.

Additionally, the company will launch a new fixed-line Fibre service for all home and office users, promising speeds around ten times higher than those available on today’s networks.

The fast networks also enable the carrier to come up with new services for its users, such as EE Film, which offers a one-stop shop for film, with ticketing, listings, trailers and film downloads available in a single place.

“We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and Fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support,” Olaf Swantee, CEO of EE, said.

“Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.”

Users will be able to enjoy the fast 4G LTE connectivity on a variety of devices, including smartphones available on monthly allowances that start at £36 per month for 500MB of data, and go up to £56 per month for 8GB of data.

“Data controls will alert customers when they are approaching the data allowance limit, and then when their limit is reached. They can then choose to buy a data add-on, or wait until the next bill period starts,” the carrier notes.

The company’s plans will provide users with VoIP services, as well as with BT Wi-Fi (with access to millions of wireless hotspots in the country), all at no extra cost.

The carrier also announced that users would be able to enjoy unlimited voice and text allowance abroad for only £5 more per month. The option is available for Europe and for a series of select countries around the world.

The wireless carrier will make its service available in ten cities on October 30, but will bring it online in six more before the end of this year. By the end of 2014, the carrier plans on covering 98 percent of the UK population with 4G LTE services.


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