14 DAY TRIAL // Ultra High Definition television sets are bound to sell well this year, being a rapidly growing but not yet matured market. Sony shares this opinion, and expects to reap quite a few benefits from it.
Sony's situation as a company has been pretty mixed over the past decade. Successes have been mixed with hacking problems, and PlayStation consoles lost more money than they made for quite a while.
The Japanese company isn't really in danger of collapse though, as it has its fingers in too many pies to crash like that.
The UHD TV market is one such pie, and Sony expects this market to do quite well this year.
Indeed, the company reportedly aims to increase its shipments of 4K-capable television sets by a factor of 4, or by 300%.
It didn't give an actual shipment target number though. It said only that its overall LCD TV shipments would be of around 20 million.
It also said that UHD TV shipments in China would grow sixfold, but again gave no exact numbers.
If total UHD TV shipments reach 13-15 million globally, Sony could account for 1.3-1.5 million of the total. Maybe. It has LG, Samsung, Panasonic, Philips and many others to compete with after all.