Nov 3, 2010 17:31 GMT  ·  By

Dubbed as “best value in wireless”, the new $69.99 Primary Plus Plan announced by U.S Cellular carrier offers smartphone users 5GB of data with unlimited text, picture and video messaging, as well as free GPS navigation.

The Primary Plus Plan targets smartphone users that are mostly taking advantage of their device's email and web browsing features.

“More and more customers are discovering that smartphones have many great features, like instant access to email, social networks and tons of applications, that can make their lives easier,” said Alan D. Ferber, executive vice president of operations for U.S. Cellular.

“If you’re in the market for a smartphone, no other wireless carrier offers more value for less. This $69.99 plan, coupled with all of the unmatched benefits of The Belief Project, offers the best value in wireless,” added Ferber.

In addition, the new Primary Plus Plan comes with 450 voice minutes with free incoming calls from any phone, free nights and weekends and free mobile-to-mobile calls.

The new plan is part of The Belief Project, which offers loyal customers national bundled rate plans without signing a contract, as well as new phones at promotional prices every 18 months.

Launched at the beginning of October, The Belief Project includes one of the few Phone Replacement programs that allows customers to bring in their accidentally broken or malfunctioning phone and get a replacement of the same or a similar model.

Customers that got their phone stolen or lost can receive the same replacement phone for just $100.

“We’re continuing to pull out all the stops to show our customers that they are the most appreciated consumers in wireless,” Ferber added. “Our associates are happy to help customers choose the best Belief Plan for them and to show them how to get the most out of their smartphone."