Two 'Best of Show' Award for Nvidia's Handheld Technology

After it has announced on Friday that it salutes the acquisition of ATI by AMD, and that consequently, it will remain the sole dedicated graphics card developer, Nvidia Corporation's officials said today that the company's GoForce5500 graphics processing unit (GPU) technology demonstration was awarded with two "Best in Show" prizes at the second-annual Freescale Technology Forum Americas, held July 24-27 in Orlando, Florida.

Nvidia's showcase was focused on the benefits brought by the next generation of multimedia enabled handheld devices. More precisely, it consisted of high performance 3D applications including Siege from Denied Reality and Quake3 from id Software running on a Linux operating system based Freescale i.MX31 ADS system, H.264 HD video on a Linux based Freescale i.MX21 Maxi system, and WMV9 video on a Windows Mobile based Freescale i.MX21 Maxi system.

'Best of Show' judges included Tom Halfhill, senior editor and senior analyst at Microprocessor Report; Lee Goldberg, an editor of analogZONE, an online publication, and Tom Williams, editor in chief of RTC Magazine.

The demonstration had a let's say a traditional title - "Entertainment Without Limits", but was selected as the "Most Innovative Platform" out of approximately 75 exhibitors displaying their products and technologies in the FTF Technology Lab. In addition, NVIDIA received Freescale People's Choice Award, according to the votes given by the attendees of FTF Americas. What will ATI say about that?