14 DAY TRIAL // Social networking service Twitter has just revamped its homepage in an attempt to attract more non-users to create an account.
Twitter has announced in an official blog post that their homepage was getting "refreshed," implying that they wanted to make it more attractive so that it would convince people to sign up for a new account.
Given that Twitter has laid much emphasis on the fact that it became one of the most reliable real-time news search engines, and that it wants to add even more users to the hundreds of millions who already access its service every month, this change was no surprise.
Since the old homepage was rather scant in terms of design and even information, many people considered it was about time Twitter came up with an overhaul.
The simple background image that was urging users to log in has now turned into a more complex one, which is made up of several categories people can choose from.
The new homepage gives you a preview of how Twitter works
Based on what they are interested in, Twitter users can now click on a certain category and they will be taken to torrents of tweets related to that particular subject. This way, they can get a closer look at how things work and maybe they will be convinced that a Twitter account is something they absolutely need.
Or at least this is what Twitter had in mind when it rolled out the new feature, mainly based on the statistics showing that more than 125 million people visit the homepage every month without signing up for an account, Mashable reports.
This impressive number must have been the reason behind Twitter's decision to take some measures and have some work done on its homepage in order to intrigue curious onlookers by adding some samples of tweets.
It has now added categories like Politics, Pop Artists or Cute Animals, with the sole purpose of convincing people that they should sing up in order to enjoy the real-time content.
It’s almost as if Twitter were giving them a taste of what they could experience if they decide to get started on the social network.
The homepage has been made available for US users only for the time being, but Twitter announced it would gradually roll it out in other countries as well.