The company took part in CES Asia in Shanghai

May 26, 2015 11:48 GMT  ·  By

Twitter’s failed attempts to increase its user base do not seem to discourage its representatives, who are bound to use every opportunity they get to promote their company and try to attract more MAUs.

During his speech at The Consumer Electronics Show in Shanghai, Twitter's Shailesh Rao, vice president of international operation, took the stage in what might have looked like a desperate attempt to convince Chinese companies that the microblogging site is the perfect way for them to gain global recognition.

It is a known fact that China blocked access to American-based companies such as Facebook, Instagram, Google and Twitter, thus making it possible for domestic enterprises to develop unhindered by any outsiders.

They even have Weibo, the platform dubbed as China’s Twitter clone, which, although very similar to its American counterpart, does not offer companies the opportunity to reach foreigners as well.

Although he did not make any mentions of the fact that Twitter might be having any plans to expand in China, Rao kindly advised Chinese entrepreneurs to make sure to use Twitter when travelling abroad in order to engage their foreign audience as well.

Rao took the chance to woo Chinese companies

"Twitter can help Chinese companies and organizations reach world audiences," Rao said, as reported by South China Morning Post.

"You have the power to... reach people with shared interests anywhere in the world."

And he is perfectly right. If it weren't for the ban that was not even remotely alluded to during the speech.

He even provided some pertinent examples of companies already using the service to connect with their international audience, namely Alibaba Group, Air China or Xiaomi.

And if people attending the event were a bit confused about why Twitter was even present there among all the drones and robots, the ambiguous speech made matters worse.

People from China could access the social networking site using a VPN, but it’s much easier for them to use local substitutes like the ones mentioned above.

Twitter was more likely interested in courting big Chinese companies that, if convinced to use the social site to connect with their customers worldwide, could boost the American corporation’s advertising profits.