14 DAY TRIAL // Twitter has officially announced in a blog post that they have released a new feature known as Curator, which allows users to filter and display specific Twitter content.
It's not necessarily useful for all of its users, mainly for the media or for news publications, for instance, given the fact that this tool helps them check how popular a certain topic is judging by the number of tweets it has generated.
The Curator tool had actually been revealed a while back during the News Rewired London conference, when Joanna Geary, head of news partnerships, provided information to the journalists on how to make use of Twitter’s search operators.
However, Twitter has just recently announced that they had made the tool available for everyone in the industry, “this includes news organizations, production companies, broadcasters, local governments, and even concert venues” free of charge, which makes it even more appealing.
How does the tool work?
By launching this tool, Twitter has brought forward a strong competitor for Storify, the social network service which had similar features meant to help people get through the noise and filter results.
Storify is generally used by media organizations especially during elections, or any other type of special events to get an idea of what is going on on a larger scale. But Twitter's new tool will most likely take its place.
Curator even gives you the option to customize your search and choose whether you want to see trends around the globe or just the one from a particular geographical area if you want to narrow down the results. The more filters you apply to the search, the more accurate your results will be.
Any media representatives who want to use the tool will have to request access from Twitter by filling in a form, given that the feature is currently available to media publishers only.
The introduction of this seemingly unimportant feature is the proof that Twitter is indeed trying to expand its services and become an even more complex social network.