The trend could have been started as part of a viral marketing campaign for Chick-fil-A

Apr 5, 2013 15:04 GMT  ·  By

There is a new meme in town, and it's called “vadering.” What you have to do to be vadering may appear simple, but it really isn't.

The meme requires taking a photo of yourself choking in mid-air, as dark forces are strangling you without actually touching you.

Of course, having a friend in the foreground holding his hand as though he or she is causing the effect is of utmost importance.

The scene was inspired by a Darth Vader "Star Wars" scene that is posted below this news post for reference.

Some are claiming that the stunt is part of a viral campaign for Chick-fil-A, because one of the stars of the original photo is holding a soda can with their logo.

Just today, I found out that the viral “Lollipop street artist” video that has everyone talking lately is actually an ad for Chupa Chups.