14 DAY TRIAL // Microsoft has just announced that it has renewed its deal with Twitter to show tweets in Bing search results, but no specifics have been provided.
The two companies signed an agreement more than four years ago, and since Microsoft continues big investments in its search platform, an extension to the original deal pretty much makes sense.
“At Bing, we believe that for every search there is somebody out there who can help. That’s why we have been teaming up with Twitter for a few years to surface public tweets from people who may have something to contribute to what you’re trying to get done with Bing,” the company briefly said in a blog.
“Whether it’s a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you’re searching for.”
The deal extension is also living proof that Microsoft is still betting big on the social side of its search service. In addition to Twitter, Facebook is also integrated into Bing’s sidebar, and so are LinkedIn, Foursquare, and Klout.