14 DAY TRIAL // While the world ponders whether it’s a good idea to entrust Apple with their credit cards for its newly unveiled Apple Pay service, considering all the safety issues that have recently been unveiled (aka Celebgate), Twitter is doing a happy dance.
The microblogging platform is quite the fan of Apple’s new mobile payment system, which comes just in time following its introduction of the already famous “buy” button inside its platform, CNET reports.
During yesterday’s much-awaited event, Apple unveiled the Apple Pay, the service that enables people to use their iPhone 6 to pay at the register after using the Passbook app to store credit card information.
Twitter has just announced its new e-commerce efforts which involve people using a button placed inside tweets and completing the purchase in the same window. The feature is currently being tested out on a number of users in the United States, both on the iOS and Android mobile platforms, but will be extended in the months to come.
“We’re really excited Apple did that [introduce Apple Pay]. Anything that reduces the friction on making a purchase on this device [iPhone 6] is a good thing,” said Twitter’s Adam Bain, president of global revenue.
No competition between the two
Since the products are both oriented towards mobile users, some have wondered whether the two will be in direct competition. That’s not the case, however, since one enables people to make payments, while the other encourages users to spend some money on Twitter.
It should be mentioned, however, that Twitter doesn’t just allow users to make payments for whatever products they found on the platform, but it also offers to save and store the payment information, including the credit card number, delivery address and more. This in itself makes a third-party payment app not necessary.
Even so, Twitter seems to be thrilled about Apple finally entering this new domain, even though it must know by now that people are not exactly trusting of such apps, especially after the company was involved in a massive security scandal.
Cupertino’s tool will allow iPhone 6 users to tap the Touch ID device close to the counter, select the credit card on the phone’s screen, and use their fingerprints to signal it is OK to make a payment. Additionally, it will be possible to make purchases online or request a Uber car.
There are many other similar tools out there, but Apple users may find themselves more comfortable with entrusting their data to a single company.