14 DAY TRIAL // Twitter isn’t doing as well as many investors had hoped for and that, of course, is a complete tragedy for many. According to the latest numbers, Twitter has 284 million monthly active users, which is 13 million more than it had in the previous quarter.
This is a decent growth for a service such as Twitter which doesn’t exactly bet on the same things like Facebook does – the connection between people, having a real-life relationship with people before friending them and so on. Under these conditions, you can’t expect for Twitter to reach the same numbers Facebook does, to add the same record numbers of users at every trimestral report; and this is exactly what some want to happen.
One thing’s for sure, however, namely that the rate of growth is slowing down. Twitter won over 14 million people in the first quarter of the year and 16 million in the second, which was when the World Cup took place and the microblogging platform was taken by storm by sports fans.
There are some impressive numbers in Twitter’s results sheet, namely the fact that out of the 284 million monthly users, Twitter said 80 percent log in from a mobile device, a record number for the company.
Financially black and white
Money-wise, Twitter has been doing quite fine. In the last quarter, the company pulled in $361 million (€283 million), which is more than double what it made during the same quarter a year earlier. It’s also nearly $50 million (€39.2 million) over the results from the previous quarter.
Even so, they’re still a struggling to make meets end. The company is far from turning a profit, the third quarter losses rising to $175.5 million (€137.6 million), which is $30.5 million (€23.9 million) more than in the previous quarter.
“I’m happy with the strategies and the quality of the work we’re doing,” said Twitter CEO Dick Costolo in the earnings call with analysts. Costolo said that they had another strong financial quarter, which is a half-truth.
“I’m confident in our ability to build the largest daily audience in the world, over time, by strengthening the core, reducing barriers to consumption and building new apps and services,” Costolo said.
The timeline views have reached 181 billion for the third quarter of 2014, which is 14 percent more than last year. Advertising revenue per thousand timeline views reached $1.77 (€1.38) in the three months ending with September, which is 83 percent more than last year.