14 DAY TRIAL // The long announced and awaited business features in Twitter seem to be almost ready for launch. Bloomberg reports that Biz Stone, Twitter’s co-founder, is expecting these features to produce some bucks by the end of this year's Q4.
Mr. Stone announced that a feature similar to the Google Analytics page would be included in the business paid-membership account to offer owners a possibility to check statistics on their tweets, re-tweets, page views and more.
After reaching about 20 million users in the US, this year, Twitter has seriously thought about introducing some paid features to capitalize on some of its success that has failed until now to make wealthy men out of its owners.
Twitter's success can be interpreted even in its Human Resources Department, where the number of employees is expected to grow from 65 to about 100 till the end of the year, just to cover the site's constant expansion and the new business features that will be launched this year.
This personnel expansion practically started in August, when Twitter's management brought former Google executive, Dick Costolo as Chief Operating Officer (COO).
Even if lately various studies have shown that Twitter is not as loved as many expected, the huge media hype momentum is pushing the company toward the top of Internet companies. All it remains for the company is to gather some cash in its bank accounts.
Mr. Stone didn't give any details about how much the business service will cost, nor how it will be available exactly. All he revealed was that the service would be available to a limited basis at first, while all bugs and beta development are done.
Also, to attract and keep new users, Twitter creative directors are working on a new system for users to find friends, neighbors or persons with similar interests, so they can quickly build their own community and not leave their account in the shadows.