14 DAY TRIAL // Twistbox Entertainment, a global producer and publisher of mobile entertainment, announced it has signed an exclusive agreement with Fashion TV to bring the latest in international fashion, beauty and lifestyle news to mobile phones and devices throughout the world.
Through the "FTV Mobile Portal" and a selection of thematic "FTV Mobile TV Channels," Twistbox will offer a comprehensive array of "made-for-mobile" programming. It will be fully integrated with popular Fashion TV branded offerings in over 190 countries including the Fashion TV television channel and FTV On-line.
"With our International reach, significant TV and video assets and extensive brand marketing, we were looking for a company that understands the intersection of mobile, entertainment and advertising while being our partner from Brazil to Beijing and everywhere in between. With its global on deck distribution, industry leadership in launching over 500 WAP sites and 70 mobile TV channels in over 45 countries, Twistbox stood out from the rest," said Michel Adam Lisowski, CEO and President of Fashion TV.
Featuring the latest runway coverage from design houses such as Gucci, Marc Jacobs, Prada, Ralph Lauren, Versace, and Manolo Blahnik, to the hottest new names on the style scene from Paris to Los Angeles and Russia to China, FTV Mobile aims to be the premier destination and community for the fashion enthusiast on the go.
"Fashion TV is recognized as the world leader in fashion entertainment delivering over 500 hours of original programming each year targeting the coveted 18 to 40 demographic segment," said Ian Aaron, Twistbox CEO and President. "From the hottest trends and personalities in fashion to the latest in lifestyle news and beauty tips, FTV Mobile will be the premier destination for the fashion enthusiast and represent a unique blend of integrated advertising and promotional opportunities for brands that are looking to reach and interact with mobile consumers in new and innovative ways."