14 DAY TRIAL // Guerillapps and TerraCycle have joined forces and launched a new social game aimed at raising awareness on environmental issues and sustainability. Dubbed Trash Tycoon, the game is the first ever to center on the concept of upcycling.
Facebook users who have already gotten bored with fertilizing their crops or trying to defeat the Dark Alliance, maybe you should give trash a chance to make you the ultimate tycoon.
Gamers will get the chance to become recycling entrepreneurs by collecting litter in a trash-strewn city and upcycling waste into higher-quality, environmentally friendly products. After they complete various missions, users collect money and earn points to earn the title of garbage tycoons.
What is really interesting, and different, about Trash Tycoon is that it offers multiplayer, synchronous play to ignite a global conversation. Users can communicate and collaborate in real time during play, banding together with friends to attack trash.
“Something as simple as a social game where players earn points for recycling in the real world is capable of changing people’s behavior for the better,” said Raviv Turner, co-founder and CEO of Guerillapps.
“We’ve organically integrated real-world recycling goals into the game to ensure that players have fun and see Trash Tycoon first and foremost as a game, while at the same time presenting a proactive approach for more mindful actions as users approach real-life situations with acquired knowledge from Trash Tycoon,” added Turner.
Staying true to Guerillapps’ philosophy that focuses on real-world ties, Trash Tycoon is connected to TerraCycle’s Brigade programs that pay community groups for collecting difficult-to-recycle materials and turns them into new eco-friendly products sold online and at major retailers.
“Trash Tycoon’s message speaks to the core mission of our company by presenting a fun yet innovative solution that aids in educating others on the importance behind environmental responsibility,” said Tom Szaky, CEO of TerraCycle.
If you want to give it a try, click on this link.