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Home > News > Microsoft > Software Blog

January 27th, 2013, 12:35 GMT · By

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Total Failure: Microsoft Sold Only 230,000 Surface Tablets, Says Analyst

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The Surface RT was launched on October 26 Enlarge picture - The Surface RT was launched on October 26
While Microsoft remains tight-lipped on Surface RT sales and refuses to provide official statistics to confirm whether the device is a successful product or not, analysts continue to criticize the tablet and point to a very disappointing sales performance.

After Barron’s said that Microsoft had managed to sell approximately 1 million Surface RT units since the October launch, Goldman Sachs analyst Heather Bellini claims that the device has completely failed to impress.

Bellini estimated that Microsoft had sold approximately 230,000 tablets, which means that the first tablet in the history of the Redmond-based technology giant is a complete failure.

Of course, the Surface Pro tablet that’ll hit the market on February 9 is regarded as a much more appealing product, so the Surface product range is very likely to record increased sales in the next few months.

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READER COMMENTS:


Comment #1 by: androidboy on 27 Jan 2013, 14:07 UTC reply to this comment

click bait, for one he is not a expert, he is an analyst...huge difference. I am not defending Microsoft, but it was a tablet that was ONLY sold through there store for the majority of the sales period. I am def an android fanboy but I do hate articles like this that have no substance at all, and make you question if the person who wrote the article has any ability.


Comment #2 by: Wolfie001 on 27 Jan 2013, 20:06 UTC reply to this comment

MS needs to concentrate first on a operating systems, that has less flaws. Then they can play around with trying for a monopoly in other areas.


Comment #3 by: tonyz3 on 28 Jan 2013, 03:43 UTC reply to this comment

I think I love mine.

Comment #3.1 by: DLIVE on 31 Jan 2013, 17:43 GMT

I USE MINE 2 - 4 HOURS A DAY


Comment #4 by: johninokinawa on 28 Jan 2013, 15:00 UTC reply to this comment

I'm glad I don't have MS stock!


Comment #5 by: PhillyG on 28 Jan 2013, 15:07 UTC reply to this comment

"Of course...."


Comment #6 by: lrd555 on 28 Jan 2013, 16:40 UTC reply to this comment

Did Google sell more Nexus Tablets than MS Surfaces?
Are both total failures??


Comment #7 by: DLIVE on 31 Jan 2013, 17:43 UTC reply to this comment

I love my RT! All day battery, smooth clean w8 apps, Office apps great on a tablet! Everything I need.

Comment #7.1 by: Sam on 02 Feb 2013, 01:22 GMT

I love my surface too, and I use it every day.


Comment #8 by: DaveK on 10 Feb 2013, 03:37 UTC reply to this comment

Worst user experience ever. Saw Windows 8 as it developed and I decided to drop Windows .NET development and move to iOS. It was a difficult migration. I just realized Microsoft didn't have a clue what the masses want. I liked XAML, liked Blend and WPF for development, but knew the public would reject the overall design of user interaction in Windows 8. No surprise, the public rejected the Zune, then windows phone and now Windows 8 is strike three. I cannot believe anyone believes the general public will like the user experience of Windows 8. There are a few people who love it, just not enough to make it a competitor in the marketplace. As a side note, my Macbook pro is the best PC I've ever had, although I have not opened Windows on it in about a year. Good bye Microsoft, so happy I don't count on Microsoft anymore. I was tired of following General Custer at Little Big Horn over and over. As a mobile dev you chased me away.


Comment #9 by: Rick on 02 Apr 2013, 05:49 UTC reply to this comment

A complement to the Zune, Microsoft will keep it propped up to forestall the inevitable slow demise probably a year down the road. I can sum it up in four words "Too little, too late"


Comment #10 by: Ron on 07 Apr 2013, 23:49 UTC reply to this comment

I do feel sorry for Microsort as they have really do well on this tablet

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