This is the first mass consumer wearable the company launches

Aug 11, 2014 12:21 GMT  ·  By

A few months ago Toshiba announced a wearable sensor product which was designed for medical purposes. The device should arrive in September to make life easier for both patients and the health personnel monitoring them.

Now, the company is making a debut into the main-stream world of wearable products, meaning it has just launched a product that is destined for you and me.

For the time being, the product is reserved for the Japanese market, but who knows, at some point Toshiba might make a plunge on the global market.

The device has been baptized WERAM1100 and is not a smartwatch but a smartband for fitness tracking. It is capable of counting distance, steps, calories burned and so on and comes in the form of a colored bracelet made of polycarbonate.

To tell the truth, the wearable doesn't stand out from other similar products on the market and gives off the same cheap, plasticky look we’re not too fond of.

The Toshiba WERAM100 doesn't bring anything mind blowing in terms of specifications either. Like many devices of its kind it can monitor your sleep cycles and patterns, keeping track of how much you sleep and how well rested you are.

The device can sync via Bluetooth to your smartphone so you can view all the aggregated data in form of graphs.

Information regarding calorie intake can be uploaded by the users and the information will be integrated in the overall picture.

Toshiba claims that it has spent years researching energy saving techniques / systems and their best results are all embedded in the new wearables.

That being said, the bracelet is said to be capable of working for two full weeks without popping in for a recharge.

WERAM1100 is smart enough to determine whether the user is asleep or awake, so you don’t have to change from mode to mode when you go to sleep or wake in the morning.

The bracelet will vibrate when users have achieved a set goal and can also replace your traditional alarm (let's hope it vibrates vigorously enough).

Toshiba will offer the device for pre-order in black, white, pink and blue starting August 20. The company has also introduced a dedicated cloud service for wearable devices that delivers an in-depth analysis of the gathered information.

For the time being, the company hasn't announced a price-tag, but this information might be revealed at IFA 2014 in a few weeks.

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