14 DAY TRIAL // The term UHS stands for Ultra High Speed and it is used to define those memory cards that have a higher transfer rate than normal and, thus, can allow cameras and camcorders to record high-quality, high-resolution video without distortions or frame breaks.
Recently, there have been plenty of product announcements involving UHS-I cards, but Toshiba Corporation has decided to take things up a notch.
Thus, it has prepared a series of SD memory cards featuring the UHS-II specification (the ultra high speed serial bus interface defined in SD Memory Card Standard Ver. 4.10.).
Called Exceria and Exceria Pro, they will be up for order starting in October 2013, although they might be restricted to Japanese customers for a while.
Anyway, the Exceria Pro series will be the ones best suited to photography and camera recording, since the data write speed will be of around 240 MB/s at its best. That's easily the fastest ever for such storage units.
Meanwhile, the Exceria series won't be close to that mark, but will still do well with 120 MB/s.
For those who want further details, both the Exceria Pro and Exceria lines will be made of two cards each.
The former will be 16 GB and 32 GB models with top read speed of 260 MB/s, while the latter will come in 32 GB and 64 GB.
Obviously, the marketing performance of the cards will be tied into the popularity of digital cameras and video recorders.
It is probably why Toshiba didn't bother providing prices for the newcomers. Whoever can afford the equipment that needs the cards can probably afford the cards themselves anyway. Then again, Toshiba may very well not have decided on the prices just yet.
Finally, other than capacity and speed, the cards are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0, and have highly secure CPRM copy protection technology.