Top 10 Web Brands

America's top 10 web brands for June starts with Google and ends with Apple. The ranking was made according to the number of unique users in the U.S. that visited certain pages, and was disclosed by Nielsen Ratings. Google has all the reasons to show off in front of its competitors, since its properties attracted more than 120 million users in a single month.

Yahoo! doesn't have, overall, serious reasons for concern, because it ranked second, with approximately
113 million users. The company could have said "Finally, we're beating Google" if the criterion used as basis for the study had been the number of hours spent per user on the companies' online domains. With 3:06 hours spent on average by each visitor on Yahoo!'s pages, the Sunnyvale enterprise outruns Google by far, whose medium rate is of 1:17 hours.

The hall of fame is completed by MSN/Windows Live, Microsoft, AOL Media Network, YouTube, Fox Interactive Media, Wikipedia and eBay, in this specified order. The AOL properties added up 3:35 hours per user, the most in the entire chart, but the number of visitors didn't reach beyond 92 million.

The demographic composition of the audience shows that women are more involved in web navigation. 52% of the users were women, but their number of viewed pages is somewhat smaller in comparison with that of the opposite gender's, as also is the time spent in front of the PC. The most engaged web visitors are women and men between the ages of 35 and 49, which can be explained by the fact that this category is the most socially active and with responsibilities that demand searching for information by all means available.

The 18-24 age group has the lowest rate of webpage visiting, being surpassed with over 2.5 million by the smallest age group, between 2-11. Although many children use the Internet, the duration of their visits is the shortest. Moreover, the number of pages viewed per month hardly exceeds 500, which can be related to their precarious ability of fast reading or to the interdictions imposed by their parents.