Tom Cruise's sister, Lee Anne DeVette, has worked for him since March 2004.
Tired of adverse publicity, the actor has hired now a P.R. celebrity, Paul Bloch from Rogers and Cowan firm, whose clients are names such as John Travolta, Bruce Willis, Sylvester Stallone, David and Victoria Beckham.

Cruise declared that Lee Anne had done "a wonderful job" and that she was to represent his charitable work.
"My sister had always expressed a desire to oversee and expand the day-to-day activities of my charitable endeavors."

"I know how important Tom's charitable goals are to him", De Vette said.

Not a word on whether Katie Holmes, future Mrs. Cruise, is also giving up her sister-in-law's services. She had fired the publicist she had for eight years, only to replace him with Tom's sister last month.

The newly hired Paul Bloch will have a lot of work to do, since Tom Cruise had to bear a lot of adverse publicity lately.