14 DAY TRIAL // Timothy D. Cook, the man whom Apple’s leadership chose to put in the CEO seat after Steve Jobs’ resignation, is reportedly leaving a distinct mark on the company already, doing things that the late visionary never did.
People familiar with Apple internally say Mr. Cook has attended to administrative affairs that Steve Jobs never cared much for.
These matters included corporate reporting structures and promotions, according to people privy of the inside operations at 1 Infinite Loop.
Another trait that separates Cook from the late Steve Jobs, according to the same sources, is the man’s communicative nature.
The sources said Cook has already sent a large number of company-wide emails addressing staffers as “Team”, promoting a different kind of relationship between management and operations.
This last tidbit is not at all new, though.
Not long after Steve Jobs resigned as CEO in August, Tim Cook send a company-wide message notifying the entire Apple organization that he was “looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.”
“Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future,” Cook wrote in August.
“Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman,” he said.
Little did the public know at the time that Jobs was about to die a month later of a respiratory arrest caused by the spreading pancreatic cancer he had been diagnosed with almost a decade back.