14 DAY TRIAL // Apple CEO Tim Cook isn’t content with how his company approached the launch of the new iMac line last year. While he wanted to get the computer into customers’ hands as early as possible, he now feels Apple should have played the waiting game to avoid production hurdles.
At its quarterly earnings call yesterday, CEO Tim Cook made a few comments regarding the controversial launch of the latest generation of iMacs, which boast considerable improvements on a number of levels.
The new iMac line features an all-new display which undergoes a delicate lamination process to keep the glossy finish while reducing glare.
This is just one of the many technological breakthroughs in the Late 2012 iMac, but it’s also one of the things that made it hard to manufacture in a fast-paced manner.
Apple nonetheless insisted to ship the computer last year, but now CEO Tim Cook regrets that move.
“I don’t spend a lot of time looking back […] If we could run it over, i would have announced the iMac after the turn of the year […] we felt our customers had to wait too long for that specific product,” he said during yesterday’s conference.
He expanded his argument noting that “Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it.”
“In retrospect, I wish [iMac] was after the turn of the year so customers would not have had to wait as long as they did,” he said.
Apple’s iMac no longer faces production hurdles, and ships in most countries within 24 hours from the time of the order. The computer starts at $1,299.00 in the US and € 1.349,00 in Europe.