Cook emails employees on 3rd anniversary of Jobs’s passing

Oct 4, 2014 09:43 GMT  ·  By

Three years after Apple lost its visionary CEO, Tim Cook and his fellow executives still mourn Steve Jobs’ passing. In a company-wide email sent earlier today to employees, Cook reflects on Jobs’ mission to change the world.

Cook, like many of the people running Apple today, has always had deep admiration for Jobs’ surgical precision in conceiving, developing and marketing a product. He admired his vision more than anything else, and he believes Apple continues to this day to fulfill his legacy.

“I’m sure that many of you will be thinking of him on that day”

Cook’s heartwarming email arrives one day early, making sure no one at Apple forgets that October 5 is a special day for everyone working on the iPhone, iPad, and Macintosh lines.

“Sunday will mark the third anniversary of Steve’s passing,” he writes. “I’m sure that many of you will be thinking of him on that day, as I know I will.”

“I hope you’ll take a moment to appreciate the many ways Steve made our world better,” Cook continues. “Children learn in new ways thanks to the products he dreamed up. The most creative people on earth use them to compose symphonies and pop songs, and write everything from novels to poetry to text messages. Steve’s life’s work produced the canvas on which artists now create masterpieces.”

Jobs’ legacy lives on at Apple

Cook and everyone else running Apple have always been open about their mission being Jobs’ mission. Cook’s email seems to indirectly admit that the man’s vision, even after his passing, is still good to go. In other words, Apple is still consulting Jobs’ rulebook when they’re designing new stuff.

“Steve’s vision extended far beyond the years he was alive, and the values on which he built Apple will always be with us. Many of the ideas and projects we’re working on today got started after he died, but his influence on them — and on all of us — is unmistakeable,” Cook notes.

He ends the letter, saying “Enjoy your weekend, and thanks for helping carry Steve’s legacy into the future,” and signs off as simply Tim.

Jobs is indeed missed

Although Jobs’ legacy will probably start to wear off as the years go by, fans and analysts alike still have faith in the company. Apple remains a place where quality continues to rein over quantity, and no matter how much scrutiny it has to shield, the focus at Apple remains to roll out the best thing in every category.