Chief Executive Officer of Apple Tim Cook has issued a rare statement slamming “Haunted Empire: Apple After Steve Jobs,” a new book written by former Wall Street Journal technology reporter Yukari Iwatani Kane.In the book, Kane looks at the company's performance since Steve Jobs' death with an apparent bias – shared by many analysts and tech editors – that Apple’s innovation pace has slowed down.
CEO Tim Cook couldn’t agree less. In fact, he is so convinced the book is inaccurate that he went and gave CNBC a piece of his mind, so that the network could share it with the world. Here’s what Cook had to say about Kane’s “Haunted Empire: Apple After Steve Jobs.”
“This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger.”
There is a tremendous amount of pressure on Apple and its leadership this year, as everyone expects something all-new to be unveiled at one of the company’s planned events for 2014.
Three major new products are expected to launch, including a wearable computer, which the media dubs iWatch, and a new version of the Apple TV which, rumor has it, can support App Store games.
A new iPhone model is also expected. Conveniently named iPhone 6 by tech writers, the phone will sport a 4.7-inch display covered in sapphire, according to the latest leaks from the Far East and the U.S. Its design will be totally different and the technologies inside more advanced, as always. But none of this is confirmed, unfortunately.
Surprisingly, following Cook’s statement, author Yukari Iwatani Kane said, “For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private.”
For those of you who think the truth lies somewhere in the middle, the book can be found on Amazon starting today.