TigerWoods.com Names MLB Advanced Media Exclusive Wireless Partner

TigerWoods.com, the official website of the world's top professional golfer Tiger Woods, announced that it has selected MLB Advanced Media, the interactive media and Internet company of Major League Baseball, to be the exclusive wireless partner for the creation and distribution of Tiger Woods content and, in coordination with IMG, the exclusive advertising and sponsorship sales agent partner for the official Tiger Woods website.

Under the terms of the multi-year partnership, MLB Advanced Media will be responsible for the development, hosting, creation, operation and distribution of all Tiger Woods wireless content. This will include the development, hosting and operation of the exclusive Tiger Woods mobile WAP site, which has launched on mobile phones at wap.TigerWoods.com; the creation and maintenance of a wireless page on TigerWoods.com describing the available wireless content; the creation and distribution of Tiger Woods ringtones, wallpapers, text, photos, alerts, wireless video and video messaging; and mobile sweepstakes and standalone trivia and fantasy games.

The WAP site will have live scoring updates, hole-by-hole, a live scorecard and leaderboard and news, schedules, tips, photo galleries, and biography information. For up-to-date news on Tiger Woods, MLB Advanced Media has created a "TigerText"program where fans can text "SCORE", "NEWS", "TIPS", "MOBILE", or "TIGER" to 55222. In addition, MLB Advanced Media, in coordination with IMG, will be the exclusive sales agent for advertising and sponsorships on the TigerWoods.com website. TigerWoods.com is hosted and operated by IMG Media.

"We are very excited to work with one of the most pre-eminent sports brands in the world," said Leslie Gittess, vice president of business development for MLB Advanced Media,. "We look forward to helping to expand the global reach of TigerWoods.com utilizing our expertise in wireless media."