ASUS gives us two good reasons to choose its own Ultrabook

Mar 13, 2015 07:40 GMT  ·  By

Apple made headlines this week by introducing a new MacBook laptop that, albeit being quite a looker, managed to confuse a lot of people.

The 2015 MacBook arrives with only one port called the USB Type-C, which is supposed to substitute all the others.

USB Type-C replaces five connectors including the Power, USB, HDMI, VGA and Display ports. The problem is that one can’t use the port for all five functions at the same time. Moreover, users will find they need a host of adapters in order to tap into those functions.

Anyway, moving along from the USB Type-C issue, the new laptop also adds a Retina display (a first for the MacBook Air line from which the new MacBook descends) and an Intel Broadwell Core M chip on the inside.

Just a few days before the new MacBook made its debut into the wild, the competition started retaliation in full force.

ASUS, for example, already attacked the Apple Watch with a pretty dull infographic which apparently aims to show people they don’t need the super expensive Golden Apple Watch when they have products such as the ZenWatch available for purchase.

ASUS wants to show why its Zenbook UX305 is a better choice

Well, today, ASUS is going after the new MacBook, comparing it to its own ZenBook UX305 Ultrabook which launched a while ago.

In a few Twitter posts, ASUS highlights that while the new MacBook air might be coming with a very sleek 13.1 mm / 0.51 inch profile, it’s not really a match for its own Zenbook that is as skinny as 12.3 mm / 0.48 inches.

In a second tweet, ASUS draws attention to the two laptops’ resolution. While the new MacBook is the first in the Air lineup to add a Retina class resolution (2,304 x 1,140 pixels), it’s still no match for the UX305, whose resolution can go as far 3,200 x 1,800 pixels.

Although that’s the more expensive version and those who don’t want to pay all that cash can opt for the 1920 x 1080 pixel variant.

The image depicting the resolution discrepancy shows the displays in the distance, but maybe ASUS could have been more convincing by showing us a close-up comparison.

ASUS’s Zenbook also takes advantage of Intel Core M processors (choices include Core M 5Y10 and Core M 5Y71), like it’s the case of the new Macbook.

Unlike the new Apple laptop, the Zenbook is riddled with ports, including a microphone-in/headphone-out jack, 3 USB 3.0 ports, micro HDMI, SD card reader and AC adapter plug.

The notebook also runs Windows 8.1 out of the box. What will you end up choosing?

ASUS claims its Zenbook UX305 is much better (3 Images)

ASUS ZenBook UX305 is thinner than the new MacBook
ASUS ZenBook UX305 has better resolution than the new Apple MacBookASUS pokes fun at the golden Apple Watch
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