14 DAY TRIAL // Three Apple online advertisements appear to have been published earlier than planned, hinting that Apple is, indeed, preparing to update its entire Macintosh lineup. Seemingly leaked by one of Apple's international online stores and spotted by AppleInsider, the AdSense ads “suggest it's only a matter of days before the Mac maker takes the wraps off the new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis,” the website points out.
The report in question claims that the ads would corroborate a series of forward-looking reports published by AppleInsider over the course of several months, provided that the ads had been commissioned by Apple itself. If so, the site strongly believes Apple is rolling out “thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis,” as disclosed by a number of company watchers as well. So here’s what AppleInsider found for each Macintosh model in part:
iMac
Dutch: De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store; English: The brand-new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store.
MacBook
Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag; English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.
Mac mini
Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen; English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.
The site adds a note saying that the cheapest Mac mini currently sells for € 599 on the Netherlands online store, so Apple’s smallest desktop Mac is likely on track to see a $100 price cut. Moreover, a similar ad for the new iMac was later found on the Italian version of Google featuring an attractive, €1,099 price tag. The German and Austrian versions of Google also list references for a “new white MacBook.”