One of way of getting a lot of attention on the web is to actually say less, not more. In fact, there have been plenty of 'mystery' sites wanting to go viral since the conception of Adobe Flash.The
latest is dubbed There Is No Turning Back and warns that the web is broken and says that you already knew that.
"There is something wrong with the web. You don't know what it is, but it’s there, like a splinter in your mind driving you mad," the
site says.
The site is very much based on the famous blue pill/red pill scene from The Matrix in which Morpheus promises Neo that he can find out what is the Matrix and, essentially, the truth.
The site is molded on the same idea, it's even got the two pills. But apart from the grim warning, there's not much you can do on the site now, you'll have to wait until November 11 to find out.