The Holiday Sales

The National Retail Federation released a report on Sunday, saying that the sales on Friday reached a total of 27.8 billion dollars, which means that the average amount a shopper spent was of 302.81 dollars. This amount represents an increase of 22 percent comparing to last year's sales of 22.8 billion dollars.

The world's largest retailer, Wal-Mart, has declared that the sales from post-Thanksgiving were far better than expected in the first place, as their offer included discounted computers and toys.

The sales that take place during November and December holiday season represent one-fourth of the annual retail sales as shoppers fill up the stores. The same time of the year brings the most part of the profit to other stores that sale jewelry, electronics and clothes.

The Chief Executive from NRF, Tracy Mullin, said in a statement that "as expected, retailers offered substantial discounts and savings on Black Friday to bring people into their stores and consumers held up their end of the bargain by shopping".

In the last few years, the category that jumped constantly up was the electronics; this year 36.7 percent of the shoppers bought electronic products, compared to last year, when the percent was of 31.2.