14 DAY TRIAL // Nokia premiered the Nokia Production's first user-generated multimedia film yesterday at the Nokia plaza LA Live. T-Mobile partnered with Nokia to develop this movie, which was made entirely by everyday people and using only mobile devices. The content was combined into one multimedia film by director Spike Lee.
"Nokia is excited to present the premiere of the world's first social film production," the Vice President of Marketing at Nokia North America, Craig Coffey, said. "It's another way that we continue to connect people through relevant and innovative experiences. Nokia technology enables anyone to create, collaborate and share in order to participate in something larger than themselves which helps to open a world of possibilities for groundbreaking collaboration in our communities. It helps people to truly be connected independent of time and place in a way that is very personal to them."
The movie was made using original text, music, video or images submitted by the general public for each of the three acts in the film, birth, life and death. In total, there were over 4,000 pieces of original content available for the movie. Director Lee guided and, of course, directed the video submissions through video messages and blog entries on NokiaProductions, and after each act was closed, Nokia selected the “top 25” submissions. Then, visitors voted for their favorite submission thus creating a top ten, after which Lee picked the winning submissions, and integrated them into the final film.
"What drew me to this project was the unique opportunity to do something that hasn't been done before utilizing technology, the internet, and having people collaborate on a film," said director Spike Lee. "The new technology, you might say, is bringing a democracy to film. Anyone can be a journalist, a filmmaker, a still photographer. Just pull out your mobile device, record it, press a button, and it's instantly on the web. So I think it's great that Nokia had the vision to see where all of this is headed."