It seems that movie studios have found a new marketing gimmick they’re already rushing to exploit when it comes to their latest offering: the motion poster. We’ve already seen one for “Hunger Games” and “Saw,” and now it’s “The Wolverine” that’s getting one.
Check it out below in full.
Though Wolverine is known for causing pretty serious damage on his opponents, none of that transpires into this new poster.
Instead, it features our favorite, practically indestructible superhero brooding on a rooftop, getting soaked in the rain.
“Based on the celebrated comic book arc, this epic action-adventure takes Wolverine, the most iconic character of the X-Men universe, to modern day Japan. Out of his depth in an unknown world he faces his ultimate nemesis in a life-or-death battle that will leave him forever changed,” reads a short synopsis of the film.
“The Wolverine” will be out on July 26, 2013.