The Wii Dominates the Living Room, Says Nintendo

Video game consoles are some of the most important devices currently on the electronics market, thanks to the fact that a lot of people have begun to realize that games provide a higher degree of entertainment than other types of media, like TV or movies.

In an effort to get people even more interested in its console, Nintendo has recently launched the video service channel called Wii Room, in its native Japan. Part of a partnership between the company and ad agency Dentsu, this new service will arrive on the Wii and DS, promising to offer cartoons and “mainly family-oriented programming” created especially for this service, as opposed to the existing movies and television programming that are offered by Sony or Microsoft on their consoles.

The service was presented by the president of the company, Satoru Iwata, who admitted that at the moment only a few programs were available, “but that number will increase,” as five Tokyo TV stations had already signed up to provide programs.

In his message, the president of Nintendo revealed that the Wii was very lucky, because it was launched when large screen TVs became very popular, and it was making families get together more and more. “Our own research says that approximately 87 percent of Wiis are connected to the largest TV in the house, which is in the living room,” revealed Iwata.

This comes as a reply to the fact that Sony stated that, while the Wii was selling a lot of consoles, they usually stayed in the closet and were only hooked up to the TV when guests arrived, and the PS3 was usually the one that stayed permanently connected in the living room.

With the Wii Room set to arrive in other territories, Nintendo seems to want to address that supposed issue and make the Wii even more popular.