The Voice may be ratings gold in the US (in the UK, not so much), but Snoop Dogg is not a fan. Granted, the show might do well with audiences but it fails where it matters the most: it can't make an artist, he believes.
In a new interview cited by ContactMusic
, the rapper says that, indeed, the new show can turn unknowns into genuine celebrities overnight.
However, when it comes to making them into artists, it fails miserably. As Snoop sees it, this is mostly because it fails to address what is important and focuses solely on looks and image, contrary to the concept behind it.
“The Voice don't understand that you need more than a voice to be an artist. You could have the best voice ever, but be as boring as hell,” the rapper says.
“I don't see it producing a One Direction or Susan Boyle. Simon Cowell knows how to put a show together,” Snoop adds, swearing by his old allegiance to American Idol and the X Factor.
As fans might remember, there was a time when Snoop actually campaigned to get himself on these shows as judge, when Cowell was looking for new members on the panel.
“The American Idol and X Factor shows, they're great shows. But I think I need to make a show like that, directed straight to the hood,” he says.
Looking at AI and X Factor, Snoop has come up with an idea for his own singing competition, if only networks were interested in it.
“To the artists that don't get the attention, that don't have the money to make themselves representable. This raw talent and ability,” he says.
“I'm looking for a deal from one of you TV networks to give Snoop Dogg his own hood TV show where I can find America's hottest hood artists,” the rapper adds.
As noted above, The Voice has proved quite a hit in the US, where newcomer X Factor is still struggling in the ratings.
In the UK, though, the situation is reversed: the older show, X Factor, continues to bring in the good ratings, while The Voice, now at its first season, is yet to make a lasting impression.