Apple pulls another rabbit out of its hat to fend off the Samsung Galaxy S4
The Galaxy S4 may have 13 megapixels to brag about, but the iPhone achieves the same photography (if not better) with underlying software and hardware, according to the new marketing page published by Apple this weekend.Apple says, “the iSight camera on iPhone is the world’s most popular camera.” The top three most popular cameras on Flickr, for instance, are all iPhones – iPhone 4S is the first, iPhone 4 is the second, and iPhone 5 is the third.
“It’s an amazing camera that’s always in your pocket. And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more,” Apple states.
In other words, don’t be fooled by the numbers dished out by the likes of Nokia, Samsung, BlackBerry, etc.
“The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments,” says Apple. “So it’s easy for anyone to take impressive photos in various lighting conditions.”
That’s not to say other smartphones don’t do image optimization. However, just how much and how well depends on a number of factors, including the lens that sit atop the imaging sensor, the camera’s aperture, and the phone’s processor.
For now, Apple maintains that its 8 megapixels, coupled with the underlying hardware and software of the iPhone 5, are enough to rival competitors today.
However, as these contenders continue to roll out new hardware, Apple will find itself in a spot where it will have to answer back with more than just words.
The iPhone 5S reportedly launching this summer is presumably going to boast a number of hardware enhancements, among which analysts mention a new processor, a new set of cameras, and new color options for the enclosure.